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Guides for small clinic owners
Free, plain-language help for new and solo health, wellness and beauty clinics.
Steps you can take this week.
Many take under 30 minutes.
Real owner problems, real sources, no hard sell.
Read what you need.
Skip the rest.
Running a clinic
All running a clinic guidesThe business side that clinical training does not cover.
Getting found, filling the diary, keeping clients, keeping admin small.
Written for a clinic of 1 to 3 people.
- How does a small clinic get found on Google Maps?A complete Google Business Profile, client reviews and a simple website with a booking button.
- Client retention for small clinics: rebooking and recall messagesRebook at checkout, send a short check-in, and switch on your booking system's recalls.
- Lean in healthcare: how can a small clinic use it?Spot waste, keep work flowing, write down the best way, and sort the workspace with 5S.
Clinical: what your clients worry about
All clinical guidesThe questions your clients are already asking online.
Plain-language guides you can read, share or point clients to.
Published research or official sources, linked in every guide.
General information, not personal medical advice.
Who writes these guides?
We are a small team led by Ingmar Lindström, a family doctor (specialist in family medicine).
For about ten years we have run our own clinics, both insurance-funded and private.
We have worked in and led clinics in two countries.
We grew one family practice into one of the larger ones in its country.
Along the way we have worked with more than 150 colleagues.
We have made many of the mistakes these guides describe.
That is why we write them: we know where small clinic owners get stuck.
These guides are free.
If you want help with your clinic's website or Google profile, see how Websiter helps clinics.